As you scour the internet for a web designer, you realize it can be quite intimidating…
You know that a professional web designer/marketing agency is the best way to perfect your branding, increase your conversion rates, and garner attention, but how do you know if your designer is qualified and charges a fair rate for the work?
We like to make things simple below is a list of some key elements to consider when choosing and hiring a web designer or marketing agency.
- What’s your budget? Whatever it is, state it up front. You need to make sure you’re both on the same page.
- What feeling do you wish your design to convey? This helps the designer/marketing agency choose art, typography, and site architecture with that aim in mind.
- What’s the main objective of your website? Do you want more sales? Subscribers? Traffic?
- What special functionality do you need? Are you trying to sell products utilizing e-commerce? Do you need special contact, opt-in/prospect forms?
- What happens after your site is launched? Do you need your designer/marketing agency to stick around for potential updates? Do they offer a maintenance program?
- What are examples of websites you like? Tell your designer what you like about each one.
Things to avoid: Do not allow a web developer or agency to host your website instead buy your own hosting service with GoDaddy.com, 1and1.com or Arvixe.com. A lot of business owners make the mistake of trying to save a couple of dollars by letting the web developer or marketing agency control this aspect of the web development. If a business owners controls their hosting service they will have total control of where their website lives and with time can also launch new websites on the hosting service according to how much data they have purchased.
In conclusion: Communication is crucial both verbally and visually and don’t hesitate to ask questions and demand the same level of communication. If you don’t feel right about the match, don’t hesitate to move on until you find a designer that feels right. Getting in a rush now can cost time and money in the long run. Most importantly, regardless of how tempted you may be to have a friend or relative that is not a professional design your website DON’T DO IT! It is better to start a blog instead of launching a website that does not help you increase your online presence, convert sales and brand your business.